Rich Communication Services is a revolutionary platform used for P2P (Person to Person) as well as A2P (Application to Person) communications to share and receive high-definition videos, images, PDFs and carousels. Furthermore, with RCS, you can increase customer confidence by using a brand logo and defined brand identity. Additionally, the built-in chatbot can be customised to suit your business requirement.
The verified business sender protocol ensures that spam messages are being prevented and hence businesses can only send communication via RCS post brand verification process. This tool will help you increase customer confidence by integrating a brand logo and background image that would strongly define your brand identity.
Your customers can interact with the call-to-action buttons such as URLs, opt-in buttons or reply buttons which can be programmed to encourage action-driven engagement. Moreover, you can also integrate QR codes to redirect customers to the landing page of your choice.
A2P messaging enables you to improve your customer interaction as well as transaction. The predefined quick reply suggestions, carousels, and CTA buttons help the customer interact with the business without the need for human intervention.
Customers are sensitive to communication that is being directed toward them. RCS helps you to send rich media communication to your customers in the form of high-definition images, videos, carousels, QR codes as well as PDFs that will boost customer confidence in your brand.
The RCS integrated chatbot enables you to deploy a rule-based engine mechanism where the predefined responses to questions are fetched and displayed on the screen to the customer. You can also take it a step further by digitizing repetitive patterns as well as optimising the responses on the fly.
The real-time customer insights will help you track data points as well as generate reports such as messages delivered, messages seen an on-screen event tracking. These data points will help you optimise your future campaigns which in turn would drive results as it will give you a clear picture of what works best for your audience.