Customers have migrated from SMS to WhatsApp communication and hence businesses must also leverage the platform to interact with their customers. WhatsApp Business enables businesses to securely communicate with their customers with a single identity as opposed to multiple numbers. The process is seamless; With just a WhatsApp business API integration, you can utilise the platform for sales and service. WhatsApp Business Solution also offers data insights on message delivery as well as read information.
The protocol will prevent spam messages, as a business will be able to send messages via RCS only after undergoing brand verification process.
Through the adoption of a verified sender system, the goal is to boost consumer confidence and prevent fraud.
It is relied upon to draw in promoting and client assistance spend from businesses, on account of further developed client commitment.
Deliver richer messages that customers can trust to boost your brand and communication with them using features like rich media, carousels, images and videos
RCS-enabled chatbots enables you to employ conversation automation to send relevant and timely messages to your consumers while also digitising repeated communication pattern
For you to have significant customer insights, RCS provides real-time analytics such as “messages delivered” and “messages seen” reports, as well as on-screen event tracking.
As WhatsApp verifies every business account, your customers can be confident that they are talking to you and not an imposter. Businesses can also engage in creative conversations by incorporating multimedia such as images, videos and documents.
Customers and businesses can communicate via WhatsApp chat. This feature adds a personal touch wherein the business can fulfill customer requirements, sell their product, and simultaneously service the customer - all on a single platform.
Businesses, with the help of WhatsApp business feature, can devise an ‘Away’ response for customers to know when they can expect a response.
WhatsApp’s end-to-end encryption makes it one of the most secure communication platforms that strives to maintain subscriber privacy. With the built-in security feature, you can be rest assured that the transactional, as well as behavioural data, is safe.
Templated responses can be created with the help of WhatsApp chatbot service to answer common customer queries such as delivery status, two-factor authentication, payment updates, ticket updates and notifications.